Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 9 minutes premium

Insights from China: How Brands Can Leverage Weibo To Create Effective Marketing Strategies

#
Coresight Research

What's Inside

Weibo is the largest micro-blogging platform in China, and the site has been expanding its feature to incorporate short-video, e-commerce and livestreaming functionality.

We discuss how brands and retailers can leverage Weibo as part of their digital marketing strategies. In doing so, we explore the following topics:

  • The popularity of Weibo in China
  • The different types of promotional campaigns that brands can launch
  • Weibo’s e-commerce tools for brands
  • Advertising options on the social media platform that brands can use to gain impressions and drive engagement
  • Examples of successful marketing campaigns on Weibo—including Kate Spade and Dior
  • Implications for brands
premium

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

×
Do NOT follow this link or you will be banned from the site!

GET OUR DAILY INSIGHTS