Insight Report 9 minutes PremiumInsights from China: How Brands Can Leverage Weibo To Create Effective Marketing Strategies Coresight Research May 12, 2020 What's InsideWeibo is the largest micro-blogging platform in China, and the site has been expanding its feature to incorporate short-video, e-commerce and livestreaming functionality. We discuss how brands and retailers can leverage Weibo as part of their digital marketing strategies. In doing so, we explore the following topics: The popularity of Weibo in China The different types of promotional campaigns that brands can launch Weibo’s e-commerce tools for brands Advertising options on the social media platform that brands can use to gain impressions and drive engagement Examples of successful marketing campaigns on Weibo—including Kate Spade and Dior Implications for brands This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Amazon Apparel US Consumer Survey 2023—Infographic: Understanding Amazon Fashion and Why Consumers Choose ItUS Store Tracker Extra, June 2023: Walgreens Adds 2 Million Square Feet to ClosuresHoliday 2023: US Holiday Homestretch—Amazon and Off-Pricers Poised To Win This SeasonRetail 2024 Sector Outlooks: Ebook