Insight Reports 9 minutes PremiumInsights from China: How Brands Can Leverage Weibo To Create Effective Marketing Strategies Katy Cheng Author By Coresight Research May 12, 2020 What's InsideWeibo is the largest micro-blogging platform in China, and the site has been expanding its feature to incorporate short-video, e-commerce and livestreaming functionality. We discuss how brands and retailers can leverage Weibo as part of their digital marketing strategies. In doing so, we explore the following topics: The popularity of Weibo in China The different types of promotional campaigns that brands can launch Weibo’s e-commerce tools for brands Advertising options on the social media platform that brands can use to gain impressions and drive engagement Examples of successful marketing campaigns on Weibo—including Kate Spade and Dior Implications for brands May 12, 2020 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: