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Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in China

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Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile Lab to Beauty (a The Advantage Co. brand), which specializes in CBD skin care.

This report covers the following key topics:

  • The brand’s background and the use of CBD in beauty
  • Lab to Beauty’s focus on natural and safe beauty products—and the appeal of such products to today’s beauty shoppers in China
  • How the brand is engaging with consumers as part of its China market entry—including through livestreaming

Click here to read our separate Beauty Insights report on CBD and the future of health and wellness.

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores French Bull, a retailer of toys, pet products and home goods, whose slogan is “Live vivid.”

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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