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Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile sports bag and accessory brand Caraa.

This report covers the following key topics:

  • The brand’s background and retail partnerships in China
  • How the brand is targeting Chinese consumers, including the importance of livestreaming in the run up to Singles’ Day

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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