Insight ReportBrand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market Coresight Research November 10, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile sports bag and accessory brand Caraa. This report covers the following key topics: The brand’s background and retail partnerships in China How the brand is targeting Chinese consumers, including the importance of livestreaming in the run up to Singles’ Day Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 9: Joann To Close an Additional 300+ Stores, Shuttering All LocationsAnalyst Corner—DeepSeek Opens the Door for AI Democratization: The AI Opportunity, with Charlie PoonFinancial Sentiment Turns Negative; Tariff Pessimism Deepens; Inflationary Trade-Down Persists: US Consumer Survey InsightsRolling Metric Improves This Week: Weekly US Consumer Sentiment, Week 41, 2025—Data Graphic
