Insight ReportBrand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China Coresight Research October 28, 2020 Reasons to ReadHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. In this report, we profile C.O. Bigelow, covering the following key topics: The origins and brand background of C.O. Bigelow as the oldest apothecary in the US How the brand has leveraged heritage marketing strategies in its journey on Alibaba’s Tmall Global Growth opportunities for the brand in China market entry, based on a reputation of exclusivity, trust and quality Return tomorrow for the third report in our Brand Journeys to Singles’ Day 2020 series on US collaborative beauty brand Volition Beauty. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—InfographicRolling Metric Improves This Week: Weekly US Consumer Sentiment, Week 41, 2025—Data GraphicMixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsAnalyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya Kaushik
