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Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

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Coresight Research

What's Inside

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

In this report, we profile C.O. Bigelow, covering the following key topics:

  • The origins and brand background of C.O. Bigelow as the oldest apothecary in the US
  • How the brand has leveraged heritage marketing strategies in its journey on Alibaba’s Tmall Global
  • Growth opportunities for the brand in China market entry, based on a reputation of exclusivity, trust and quality

Return tomorrow for the third report in our Brand Journeys to Singles’ Day 2020 series on US collaborative beauty brand Volition Beauty.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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