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Insights from China: How Foreign Retailers Can Leverage the “She Economy”


What's Inside

Female consumers are becoming the driving force of economic growth in China, as employment rates and incomes increase. We discuss the nation’s thriving “She Economy” and consider its implications for domestic and foreign brands across three significant consumer trends:

  • Increased spending in the beauty sector
  • Sensitivity to quality and price
  • Pursuit of fulfillment and experiential shopping

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