Insight Report 10 minutes PremiumFive Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Coresight Research June 10, 2022 What's InsideThere are only five months to go until Singles’ Day, the world’s largest online shopping event! We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo. For guidance and best practices on successfully implementing livestreaming e-commerce, brands and retailers can consult our separate report, Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers. Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Shoptalk 2023 Wrap-Up: Exploring the Top Five Trends Driving Innovation in RetailUS Apparel and Beauty Spending Tracker, September 2023: Clothing and Footwear Growth Softens Substantially, While Beauty Growth Remains ResilientShoptalk 2023 “Shark Reef” Startup Pitch Competition: Preview—12 Innovators, Four Areas of Retail Disruption2023 US Tax Tracker #1: IRS Issues $15.7 Billion in Refunds, Up by Almost Two-Thirds