Insight Report 10 minutes PremiumFive Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Coresight Research June 10, 2022 What's InsideThere are only five months to go until Singles’ Day, the world’s largest online shopping event! We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo. For guidance and best practices on successfully implementing livestreaming e-commerce, brands and retailers can consult our separate report, Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers. Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Last-Mile Delivery Enters the MatrixMarch 2023 US Retail Sales: Growth Decelerates from FebruaryEarnings Insights 4Q22, Week 3: CVS and L’Oréal Report Strong Sales Momentum; Capri, Coty and VF Corp See DeclinesFive Things To Know About Generative AI in China