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Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing


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There are only five months to go until Singles’ Day, the world’s largest online shopping event!

We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo.

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