Deep Dive 14 minutes PremiumPlaybook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers Coresight Research October 8, 2021 What's InsideThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following: Livestream channel and format Choosing the right hosts Driving authentic conversation Consumer communities Brand stories Dedicated livestreaming teams Cadence of livestreaming sessions Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 UpdateConsumer Sentiment—The Big Surprise in a Week of Shocks; Plus, Apparel Shopping in Focus: US Consumer Survey InsightsShoptalk Spring 2025: Day One—Creating Value Is Critical to Success; Tech-Powered Personalization Permeates Panel DiscussionsEarnings Insights 1Q25, Week 1: Mixed Results from LVMH, Nestlé, P&G and Others Amid Heightened Tariff Concerns—Infographic
