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Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers

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Coresight Research

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following:

  • Livestream channel and format
  • Choosing the right hosts
  • Driving authentic conversation
  • Consumer communities
  • Brand stories
  • Dedicated livestreaming teams
  • Cadence of livestreaming sessions

Click here to read more Coresight Research coverage of livestreaming.

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