Deep DivePlaybook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers Coresight Research October 8, 2021 Reasons to ReadThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following: Livestream channel and format Choosing the right hosts Driving authentic conversation Consumer communities Brand stories Dedicated livestreaming teams Cadence of livestreaming sessions Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of AI: What’s Possible, What’s Theoretical and What It All Means for RetailRolling Metric Sentiment Declined This Week: Weekly US Consumer Sentiment, Week 36, 2025—InfographicPowering Next-Gen Retail Stores with Advanced Network Connectivity—Data GraphicThree Data Points We’re Watching This Week, Week 21: US Retail and Consumer Developments
