Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following:

• Livestream channel and format
• Choosing the right hosts
• Driving authentic conversation
• Consumer communities
• Brand stories
• Dedicated livestreaming teams
• Cadence of livestreaming sessions

Click here to read more Coresight Research coverage of livestreaming.