Livestreaming E-Commerce Coresight Research has identified livestreaming e-commerce as a key trend to watch in retail. Our coverage presents insights into the growth of the market—with a focus on the US and China—as well as recommendations and best practices for brands and retailers to develop winning livestreaming e-commerce strategies. Our Livestreaming Latest series provides regular updates on the variety of approaches that are emerging around the world, across different retail sectors. We present recent market developments and discuss the trends we are seeing in the livestreaming space, with examples of notable livestreaming events. Deep Dive | May 30, 20232Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination premiumInfographic | May 17, 202310 Key Trends Shaping Livestreaming E-Commerce in 2023—Free InfographicInsight Report | April 27, 2023Innovator Profile: Radd.’s Video-Marketing Tool Drives E-Commerce Traffic and Conversion premiumDeep Dive | February 1, 202310 Key Trends Shaping Livestreaming E-Commerce in 2023 premiumDeep Dive | January 23, 20231Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey premiumInsight Report | January 23, 2023Is Influencer Marketing Still Effective in the Global Beauty Market?Register for free accessDeep Dive | January 19, 2023Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentDeep Dive | January 11, 2023Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon premiumInsight Report | December 14, 2022Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm premiumDeep Dive | December 13, 2022Retail 2023: 10 Trends in China E-Commerce premiumDeep Dive | December 12, 2022Retail 2023: 10 Trends in Retail Technology premiumDeep Dive | November 29, 2022Livestreaming in Western Markets: A Primer premiumInsight Report | November 23, 202210.10 Shopping Festival 2022: 10 Key Takeaways premiumInsight Report | November 17, 2022Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products premiumInsight Report | November 16, 2022Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping premiumEvent Coverage | November 9, 2022Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth premiumInsight Report | November 4, 2022One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty premiumDeep Dive | November 2, 2022Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 Update premiumEvent Coverage | October 13, 2022Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences premiumInsight Report | October 13, 2022Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season premiumDeep Dive | October 10, 20224Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season premiumInsight Report | October 7, 202210 Things To Know About the 2022 10.10 Shopping Festival: Special Deals Help Shoppers Weather Inflation PressureEvent Presentation | October 3, 2022Seizing the Grocery Livestreaming Opportunity: Insights Presented at Groceryshop 2022 premiumInsight Report | October 3, 2022One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for LivestreamingEvent Presentation | September 29, 2022Innovations from Asia: Insights Presented at GELF NYC 2022 premiumEvent Coverage | September 29, 2022Groceryshop 2022 Wrap-Up: 10 Key Themes Across Retail Theater, Livestreaming, Sustainability and MoreInsight Report | September 22, 2022Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service premiumInsight Report | September 14, 2022Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and Festivalization premiumDeep Dive | September 8, 2022Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings premiumInfographic | September 1, 2022Introducing the New Tech 20: The Global Retail-Tech Leaders in 2022 and Beyond—InfographicRegister for free accessDeep Dive | August 31, 2022Think Tank: The Livestreaming E-Commerce Revolution in China premiumEvent Coverage | August 31, 2022VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&AInsight Report | August 17, 2022Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes premiumInfographic | July 21, 2022China vs. US—Livestreaming E-Commerce Adoption: InfographicRegister for free accessDeep Dive | July 21, 2022China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping premiumDeep Dive | July 20, 202210 Trends in Global Beauty premiumInsight Report | July 20, 2022Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce premiumEvent Coverage | July 19, 2022The Lead Innovation Summit: The Retail World of Tomorrow—Adaptive Retail, DTC, Livestreaming, NFTs and More premiumDeep Dive | July 19, 2022Influencer Marketing in Luxury: Video-First and Virtual premiumDeep Dive | July 15, 202210 Trends in the US CPG Market premiumInsight Report | July 14, 2022Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations premiumDeep Dive | July 12, 2022E-Commerce Outlook: US Beauty—Skincare To Lead Online Growth premiumDeep Dive | July 4, 202210 Trends in Global Apparel and Footwear Retail premiumMarket Outlook | June 30, 2022Market Outlook: Asia Luxury Market To Drive Global Luxury Growth premiumDeep Dive | June 16, 2022Think Tank: Livestreaming E-Commerce Gains Ground in the US premiumInsight Report | June 16, 2022Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies premiumDeep Dive | June 15, 2022Think Tank: Seizing Social Commerce Opportunities in the US premiumInsight Report | June 10, 2022Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing premiumInsight Report | June 7, 20226.18 Shopping Festival 2022: Five Trends To Watch premiumEvent Coverage | June 7, 2022Shoptalk Europe 2022, Day One: “And the Winner Is…”—15 Retail and Tech Innovators Compete in the Startup Pitch premiumInsight Report | June 7, 2022Earnings Insights 1Q22, Week 6: Capri Holdings, Lululemon and RH Post Solid Results; Big Lots’ Sales Decline premiumInsight Report | May 30, 2022Video: Cryptocurrencies, Retail and the Metaverse premiumInsight Report | May 17, 2022Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping premiumDeep Dive | May 17, 2022Understanding the Livestreaming Opportunity: Global Retail Executive Survey Findings premiumEvent Coverage | May 16, 2022RICE 2022 Wrap-Up: The Future of Retail Is Centered Around Livestreaming, Creativity, the Metaverse and GamingRegister for free accessEvent Presentation | May 12, 2022From East to West: How Innovation in APAC Is Creating New, Western Opportunities premiumInsight Report | April 27, 2022Innovator Profile: Switcher Studio Powers Engaging Shoppable Livestreams for Brands and RetailersRegister for free accessDeep Dive | April 19, 2022US Livestreaming E-Commerce Survey 2022: Demand for Entertainment Drives Viewership premiumInsight Report | April 13, 2022Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming premiumEvent Coverage | March 31, 2022Shoptalk 2022 Day Four and Wrap-Up: Key Retail Trends Include Personalization, Livestreaming and the MetaverseRegister for free accessEvent Presentation | March 30, 2022Retail Is the New Media Channel: Livestreaming E-Commerce Insights Presented at the Vision Monday Leadership Summit 2022 premiumEvent Coverage | March 29, 2022Shoptalk 2022 Day Two: Strategic Growth Opportunities for Retail—Livestreaming, Digital Tech, the Metaverse and MoreRegister for free accessEvent Presentation | March 28, 2022Seizing the Livestreaming Opportunity: Insights Presented at Shoptalk 2022 premiumEvent Coverage | March 24, 2022MarketingPulse and EtailingPulse 2022: Entering the Metaverse, Understanding Chinese Consumers and Harnessing Influencers premiumDeep Dive | March 22, 2022E-Commerce Outlook: US Apparel and Footwear—Momentum To Continue in 2022 and Beyond premiumInsight Report | March 16, 2022Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape premiumDeep Dive | February 28, 2022Luxury in the Metaverse: Recent Developments and Future Potential premiumDeep Dive | February 15, 2022Beauty at US Department Stores: Four Growth Opportunities premiumDeep Dive | February 15, 2022International Department Stores’ Growth Strategies: Five Learnings for US Retailers premiumInsight Report | February 14, 2022Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience premiumMarket Outlook | February 11, 2022Market Outlook: US Department Store Retailing—Consolidation and Digitalization Mark a Diminished Sector premiumEvent Presentation | February 10, 2022French Founders Club: 10 Insights from CES and NRF 2022 premiumEvent Coverage | January 21, 2022NRF 2022 Wrap-Up: The Metaverse, Livestreaming E-Commerce and Value of Data premiumDeep Dive | January 16, 2022Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce StrategiesRegister for free accessInsight Report | January 12, 2022Livestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators premiumEvent Presentation | January 6, 2022Global Retail in 2022: Retailers Must RESET premiumInsight Report | December 24, 20213Q21 US Department Store Insights: Revenue Surpasses 3Q19 Levels premiumDeep Dive | December 16, 20212022 China E-Commerce Trends: Opportunities Under Pressure premiumDeep Dive | December 15, 2021Retail-Tech Landscape: Social Commerce premiumDeep Dive | December 15, 20212022 Global Retail Trends premiumInsight Report | December 13, 2021Livestreaming Latest, December 2021: Livestreaming Fires Up Holiday Shopping premiumInsight Report | November 22, 2021The 12 Weeks of Holidays 2021: #8—US Livestream Shopping Gears Up for the Holidays premiumInsight Report | November 17, 2021Singles’ Day 2021: Key Trends in Product Drops premiumInsight Report | November 12, 2021Singles’ Day 2021 Early Observations as Sales Total $139 Billion premiumInsight Report | November 11, 2021Alibaba’s 11.11 Global Shopping Festival 2021: A Singles’ Day Primer premiumInsight Report | November 11, 2021Livestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram premiumInsight Report | October 29, 2021A Recap of the 10.10 Shopping Festival 2021: Livestreaming, Industry Participation and Charitable GivingRegister for free accessInsight Report | October 26, 2021Innovator Profile: CommentSold Powers Livestream Shopping for SMBsRegister for free accessEvent Presentation | October 11, 202110 Trends in US Retail premiumInsight Report | October 8, 2021Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining Popularity premiumDeep Dive | October 8, 2021Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers premiumDeep Dive | October 7, 2021US Social Commerce Survey 2021: The Impacts of Social Media, Influencers and Livestreaming on Shopping Behaviors premiumDeep Dive | October 7, 2021Retail-Tech Landscape: Livestreaming E-Commerce Tech Providers and Platforms premiumInsight Report | September 20, 2021The 10.10 Shopping Festival 2021: A PrimerRegister for free accessInsight Report | September 15, 2021Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021 premiumInsight Report | September 14, 2021New Retail in China: Global Apparel and Beauty Brands Flock to JD.com premiumEvent Coverage | September 7, 2021Shoppable Livestreaming Is Here To Stay: Coresight Research Presents at retailX 2021Register for free accessEvent Presentation | August 25, 2021Livestreaming E-Commerce Playbook: Trends and Best Practices premiumEvent Presentation | August 18, 2021Livestream Shopping 2021: Unlocking Next Gen Live CommerceRegister for free accessDeep Dive | August 18, 2021Retail-Tech Landscape: Livestreaming E-Commerce premiumEvent Coverage | August 17, 2021Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live CommerceRegister for free accessEvent Presentation | June 23, 2021The Future of Retail: 30 Trends in 30 Minutes premiumEvent Presentation | May 25, 2021ICSC Virtual ReCon Total Store Value: Retail 2021—Global Trends premiumEvent Presentation | May 19, 2021What’s Next for E-Commerce and New Retail in China? premiumEvent Presentation | May 18, 2021Contactless Beauty Landscape: Technological Innovation Driving New Experiences and Revenues premiumEvent Presentation | May 18, 2021Thriving in Retail in 2021 premiumEvent Presentation | May 13, 2021Beauty Livestreaming Playbook: Trends, Success Stories and Best Practices premiumEvent Presentation | April 28, 2021Power Retail E-Commerce Outlook 2021 premiumEvent Presentation | January 15, 202110 Trends for China E-Commerce 2021 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