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Five Ways To Win in the China Market: Opportunities for Western Brands and Retailers—China Retail Insights

What's Inside

Our China Retail Insights series presents the latest insights from the ever-evolving landscape of China’s retail market. Each report in this series provides on-the-ground updates, dissecting the trends, innovations and consumer behaviors that are shaping one of the world’s most dynamic retail environments.

Why does China present huge opportunity for Western retailers, and how can they win in the China retail market?

In this report, we discuss some of the key drivers and trends shaping China’s retail landscape, and map the status of selected technologies in China along the Coresight Research “Innovation Adoption Path.”

We present strategies for Western brands and retailers to achieve success in the China market. Discover insights on localization, livestreaming, the customer experience and more.

Data in this research report include:

  • The size of the China retail and e-commerce markets
  • Market factors—comparing China to the US and India
  • The Coresight Research Innovation Adoption Path
  • Livestreaming market size—China vs. the US
  • 2023 Singles’ Day GMV—traditional platforms, livestreaming platforms and on-demand platforms

Companies mentioned in this report include: Adidas, Alibaba, Inditex,, Kering, Kuaishou Technology, LVMH, NIKE, PDD Holdings, The Estée Lauder Companies, Weibo

Other relevant research:

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