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US Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?

What's Inside

Continuing our coverage of the US back-to-school (BTS) retail season, we discuss the channels and retailers that consumers look set to shop this year, analyzing findings from a proprietary survey of US consumers.

Data in this research report include:

  • BTS shopping expectations by channel—online versus in-store
  • Average planned spend per child on BTS shopping by channel—2023 vs. 2022
  • Where BTS shoppers plan to shop, by retailer—overall and breakdowns by school level and household income
  • Where BTS shoppers plan to shop, by retailer—online versus in-store
  • Additional survey findings from our weekly US Consumer Tracker—proportions of consumers shopping for nonfood products at selected retailers

Companies mentioned in this report include: Amazon, Costco, Dollar General, Dollar Tree, Foot Locker, Kohl’s, Macy’s, Sam’s Club, Shoe Carnival, Target, TJX, Walmart

Other related research:

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