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Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms

What's Inside

The world’s largest online shopping festival, Singles’ Day, reached its climax on November 11, 2023. We present key Singles’ Day performance highlights from major e-commerce platforms in China, including Alibaba and

Data in this report include:

  • Estimated GMV during Singles’ Day, by e-commerce platform type and selected product categories

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin,, Kuaishou, Little Red Book

Other relevant research:

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