Shoptalk Fall 2026: Day 2—From Loyalty and Live Shopping to Agentic Commerce, Retailers Focus on Data Quality, Repeat Behavior and Trust
21 minutes

Shoptalk Fall 2026: Day 2—From Loyalty and Live Shopping to Agentic Commerce, Retailers Focus on Data Quality, Repeat Behavior and Trust

Event Coverage
Primary Analyst:
Kelly McCluskey
Max Kahn
Contributors
Primary Analyst:
Kelly McCluskey
Max Kahn, President
Other Contributors:
Aaron Weingott
Sujeet Naik, Analyst
21 minutes

Reasons to Read

Discover how leading retailers and brands are adapting to AI-driven discovery, social commerce, evolving loyalty models and agentic commerce while protecting trust, customer relationships and margins. Read this report to uncover answers to these and other questions:

  • How can retailers use loyalty, community and first-party customer data to deepen relationships without relying on discounts?
  • How are marketplaces, TikTok Shop and livestream commerce helping brands acquire new customers and create new paths to discovery and conversion?
  • What should retailers prioritize now to prepare for agentic commerce, AI-powered search and emerging shopping agents?
  • How can retailers deploy AI in operations, warehouses and frontline teams while maintaining strong governance and human oversight?
  • Why are authenticity, physical retail experiences and repeat engagement becoming more important as AI-generated content increases?

Companies mentioned in this report include: AnyRoad; Beachwaver Co.; BRUNT Workwear; Depop; FedEx; Fashionphile; Glow Recipe; Holt Renfrew; MERIT Beauty; QVC Group; Reddit; RG Barry Brands; Sally Beauty Holdings; Stripe; The Vitamin Shoppe; TikTok Shop; Walmart; The Walt Disney Company; Zipline.

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