Insight ReportChina Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research August 12, 2024 Reasons to ReadWe continue our countdown to Singles’ Day 2024, the largest online shopping festival in the world, which is now just three months away. How are brands and online platforms in China successfully engaging with shoppers? Explore four pivotal trends shaping China’s e-commerce landscape, from AI (artificial intelligence) to livestreaming. Embracing the trends discussed in this report is essential for businesses navigating the fiercely competitive market during Singles’ Day. Data in this research report include: Estimated global retail revenues generated by AI, 2024–2028 China’s livestreaming e-commerce market size and growth trajectory, 2023–2027E Companies mentioned in this report include: Alibaba (Taobao and Tmall), Douyin, East Buy, JD.com Other relevant research: All Coresight Research coverage of Singles’ Day Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar Retail 2024: 10 Trends in China Retail US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum All Coresight Research coverage of China retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025Breathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for ChinaAnalyst Corner: US Foodservice Growth Prospects To Improve, But Tariff Uncertainty Looms—Market Outlook with Sujeet NaikRetail Media Intelligence: Unlocking the Power of In-Store Retail Media