What's Inside

The 6.18 shopping festival is the second largest annual online shopping festival in China. We take a look at Chinese consumer spending and trends during the 2024 event, including sales model shifts, low-price strategies, new brands and livestreaming.

Data in this research report include:

• Timing of the 6.18 shopping festival, by platform
• Reported 6.18 performance data from Tmall and JD.com
• Year-over-year growth in sales and daily active users on major platforms during the first phase of the 6.18 shopping festival 2024

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo

Other relevant research:

• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• Retail 2024: 10 Trends in China Retail
• More research reports on e-commerce and China retail
• The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.