Insight Reports 8 minutes PremiumSingles’ Day 2021 Early Observations as Sales Total $139 Billion Amanda Gu Author By Coresight Research November 12, 2021 What's InsideWe provide an early review of the successes and initiatives among China’s major e-commerce companies during this year’s Singles’ Day shopping festival. We explore the key initiatives they used to drive sales, including focusing on sustainability and augmented reality (AR) and AI-driven technologies. Click here for all Coresight Research coverage of Singles’ Day. November 12, 2021 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: