Insight ReportSingles’ Day 2021 Early Observations as Sales Total $139 Billion Coresight Research November 12, 2021 Reasons to ReadWe provide an early review of the successes and initiatives among China’s major e-commerce companies during this year’s Singles’ Day shopping festival. We explore the key initiatives they used to drive sales, including focusing on sustainability and augmented reality (AR) and AI-driven technologies. Click here for all Coresight Research coverage of Singles’ Day. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Agentic AI Playbook: How to Redefine Retail with Intelligent AutonomyConsumer Sentiment Steadies: Weekly US Consumer Sentiment, Week 13, 2025—InfographicWeekly UK Store Openings and Closures Tracker 2025, Week 15: Amazon Closes Amazon Fresh Store; T.M.Lewin To Open One StoreWeekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store Openings