Event CoverageSingles’ Day 2020: Highlights from Alibaba’s Observing China Forum Coresight Research November 18, 2020 Reasons to ReadFollowing Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020. We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics: The importance of digital transformation in retail—including the adoption of livestreaming How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: Can Technology Adoption Decelerate the Store Closure Trend? Three Recommendations from Manik BhatiaRetail Tech for Holiday 2026: AI-Led Discovery and Operational Readiness—PlaybookConsumer Sentiment Falls Further After Stock-Market Sell-Off: Weekly US Consumer Sentiment, Week 12, 2025—InfographicAnalyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John Mercer
