Event Coverage 4 minutesRegister for Free AccessSingles’ Day 2020: Highlights from Alibaba’s Observing China Forum Coresight Research November 18, 2020 What's InsideFollowing Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020. We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics: The importance of digital transformation in retail—including the adoption of livestreaming How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?Weinswig’s Weekly: Walmart Leans In on Automation To Boost MarginsSportswear Brands in 1Q23: High Costs and Promotions Erode Margins, but Key Brands Remain Positive for Full-Year 2023Weekly US and UK Store Openings and Closures Tracker 2023, Week 32: UK Closures Up 96%