Event Coverage 4 minutesRegister for Free AccessSingles’ Day 2020: Highlights from Alibaba’s Observing China Forum Coresight Research November 18, 2020 What's InsideFollowing Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020. We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics: The importance of digital transformation in retail—including the adoption of livestreaming How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Mass Merchandiser and Warehouse Club Shopping in Focus—Walmart Leads; High Purchase Rates for Daily Essentials: US Consumer Survey InsightsRetail-Tech Landscape: Unified CommerceSteadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicEarnings Insights 4Q24, Week 5: Most Companies Report Strong Growth Results This Week
