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Singles’ Day 2020: Highlights from Alibaba’s Observing China Forum

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Coresight Research

What's Inside

Following Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020.

We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics:

  • The importance of digital transformation in retail—including the adoption of livestreaming
  • How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest

We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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