Insight Report 9 minutes PremiumThree Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales Coresight Research August 11, 2020 What's InsideWith three months to go until Singles’ Day 2020, we explore how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. This report presents insights into the following: The opportunity that Singles’ Day presents to brands and retailers—boosted by the booming social commerce market in China Key marketing strategies on the Weitao platform—including the use of short-format video content, influencers and dedicated campaigns The implications of leveraging Weitao for brands and retailers Click here to read the previous report in our countdown to Singles’ Day, which provides key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Coresight Bites: US Consumer Tracker—More Shoppers Cut Grocery Purchases Amid High Inflation AwarenessCoresight Bites: US Store Tracker Extra—Developments in February 2023Summer Break Boosts Screen Time: China Consumer TrackerHead-to-Head in US Drugstore Retailing: CVS Health vs. Walgreens Boots Alliance