Insight Report 9 minutes PremiumThree Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales Coresight Research August 11, 2020 What's InsideWith three months to go until Singles’ Day 2020, we explore how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. This report presents insights into the following: The opportunity that Singles’ Day presents to brands and retailers—boosted by the booming social commerce market in China Key marketing strategies on the Weitao platform—including the use of short-format video content, influencers and dedicated campaigns The implications of leveraging Weitao for brands and retailers Click here to read the previous report in our countdown to Singles’ Day, which provides key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: February 2023 Monthly Consumer Update: US, UK and ChinaChinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail InsightsGenerative AI Latest: Strong Potential for Language and Code Translation; Global Telco AI Alliance Fosters AI CollaborationUS CPG Sales Tracker: Health and Beauty Drives Online CPG Growth Up to Mid-Single-Digit Percentage