Insight Report 7 minutes PremiumFour Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic Coresight Research July 10, 2020 What's InsideWith four months to go until Singles’ Day 2020 (Double 11, or the 11.11 Global Shopping Festival), we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival: Leverage ranking lists, of which there are three types. Utilize Tmall’s new tools to launch products. Apply to join the Tmall Double 11 Gala. Click here to read the previous report in our countdown to Singles’ Day, which presents a six-step tactical guide for brands and retailers in preparing for the event, and also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shifting Shopper Behavior Amid Pessimism: China Consumer Survey InsightsUS and UK Retail Bankruptcies Latest, August 2023: Wilko Administration Bucks UK Discount Growth Trend2023 US Tax Tracker #2: IRS Issues $127.3 Billion in Refunds, Number of Returns Up by 10.6%Store Openings and Closures 2023 Review and 2024 Outlook: US and UK Store Tracker Extra—Infographic
