Insight Report 11 minutes PremiumFive Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year Coresight Research June 12, 2020 What's InsideSingles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event. With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps: Goal setting Merchandise preparation Planning on how to drive traffic Customer service preparation Close communication with Tmall Store operation and management This report also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 10: Rite Aid (US) and The Body Shop (UK) Confirm Further Store ClosuresUS CPG Sales Tracker: Food and Beverages Category Drives Online Growth SlowdownMaximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and SucceedMetaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE