Insight Report 11 minutes PremiumFive Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year Coresight Research June 12, 2020 What's InsideSingles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event. With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps: Goal setting Merchandise preparation Planning on how to drive traffic Customer service preparation Close communication with Tmall Store operation and management This report also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: May 2023 US Retail Traffic and In-Store Metrics: Recovery of Store-Based Sales Progresses as Year-Over-Year Declines SoftenMall Visits Slump as Fall Nears: US Consumer Survey Insights 2023, Week 36US Consumer Tracker Extra: Working from Home, Returning to Stores and the Complex 2023 ConsumerRetail Shrink and ORC: Self-Checkout and Store Closures, the INFORM Consumers Act, US Retailer Commentary
