Insight Report 11 minutes PremiumFive Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year Coresight Research June 12, 2020 What's InsideSingles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event. With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps: Goal setting Merchandise preparation Planning on how to drive traffic Customer service preparation Close communication with Tmall Store operation and management This report also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: August 2023 US Retail Traffic and In-Store Metrics: Apparel Sector Registers Strongest Growth Amid Store-Based Traffic DeclineData Dive: How Many Grocery-Store SKUs Are KVIs?Focus on Sustainable Fashion: China Consumer TrackerHoliday 2023: US Retail Outlook Summary Update