Deep Dive 13 minutes PremiumSingles’ Day 2020: Analyzing Merchants’ Marketing Campaigns Coresight Research November 18, 2020 What's InsideAs part of our coverage of Singles’ Day 2020, we review the marketing campaigns that various brands and retailers launched on Alibaba’s Tmall platform to encourage consumer spending during the shopping festival. This report covers three key themes across promotional strategies: Financial incentives—including specific strategy examples and use cases from Cartier, Elizabeth Arden and Microsoft Building loyal brand communities through chat groups and store membership—as employed by brands such as New Balance and Shiseido Livestream/influencer marketing—including statistics on livestreaming views and products promoted, with examples from beauty brands Estée Lauder and Whoo We also present insights into learnings from Singles’ Day 2020 for future shopping festivals and opportunities in online retail in China. Click here for all Coresight Research coverage of Singles’ Day 2020 and past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Earnings Insights 4Q22, Week 7: BJ’s Wholesale, Dick’s, JD.com and Ulta Beauty Post Strong Sales Growth; Gap Sees Sales DeclineThe Evolution of Checkout: Trends and Innovations for a Seamless Shopping ExperienceResearch Preview: Market Navigator—US Beauty RetailingWeekly US and UK Store Openings and Closures Tracker 2023, Week 38: US Store Closures Up Three-Quarters vs. Last Year