Insight Report 5 minutes PremiumSingles’ Day 2018: Assessing the Slowdown in Total E-Commerce Growth Coresight Research November 28, 2018 Executive Summary According to data from China-based data services firm Syntun, the total transacted gross merchandise value (GMV) across various e-commerce platforms on Singles’ Day totaled ¥3 billion ($45.2 billion). Alibaba continued to take the lead in the overall sales in this year’s Singles’ Day, accounting for 67.9% market share. JD.com and Suning.com strived to enhance the retail experience through technology with the former envisioning “Boundaryless Retail” and the latter adopting a smart retail strategy. Both retail companies drove sales through enhanced technologies. Total Singles’ Day e-commerce sales growth slowed this year. Yet the festival continues to make China’s retail sector more vibrant, provides opportunities to acquire new customers, and accelerates online-offline integration. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Consumer Caution Grows: China Consumer TrackerJanuary and February 2023 China Retail Sales: Total Sales Pick Up as Most Sectors Report Positive GrowthWhere Do Shoppers Cross the Aisle?: US Consumer Tracker Extra, May 2023US Social Commerce Survey 2023—Infographic: Video-Centric Platforms and Influencers Offer Opportunities for Brands
