Insight Report 10 minutes PremiumTwo Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 Event Coresight Research September 10, 2020 What's InsideWith two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. We discuss the following key topics: The extended timeline for Alibaba’s Singles’ Day 2020 Five key digital marketing tools offered by Alibaba—including use examples of merchants that have used them to drive traffic Implications for brands and retailers This report includes highlights around livestreaming, artificial intelligence technology and gamification. Click here to read the previous report in our countdown to Singles’ Day, which discusses how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 2Q23, Week 1: Albertsons, Crocs, L’Oréal, Walgreens and More Post Positive Performance; Levi’s Sees Sales DeclineRetail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and AustraliaFMI Midwinter Executive Conference: Driving Grocery Resilience in a Challenging EconomyDiving into the Diverse, Underserved Segments of the US Beauty Market
