Insight Report 10 minutes PremiumTwo Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 Event Coresight Research September 10, 2020 What's InsideWith two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. We discuss the following key topics: The extended timeline for Alibaba’s Singles’ Day 2020 Five key digital marketing tools offered by Alibaba—including use examples of merchants that have used them to drive traffic Implications for brands and retailers This report includes highlights around livestreaming, artificial intelligence technology and gamification. Click here to read the previous report in our countdown to Singles’ Day, which discusses how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: High Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey InsightsInnovator Profile: Veesual—Enhancing the Online Apparel Shopping Journey with Image GenerationResponses to Inflation—Trading Down in Food and Nonfood Remains a Critical Shopping Strategy: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store Openings
