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Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 Event

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Coresight Research

What's Inside

With two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores.

We discuss the following key topics:

  • The extended timeline for Alibaba’s Singles’ Day 2020
  • Five key digital marketing tools offered by Alibaba—including use examples of merchants that have used them to drive traffic
  • Implications for brands and retailers

This report includes highlights around livestreaming, artificial intelligence technology and gamification.

Click here to read the previous report in our countdown to Singles’ Day, which discusses how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival.

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.

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