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Coresight Research Countdown to 11.11 Series, #12: AliExpress and the Indonesian Government Will Embrace Singles’ Day This Year

Executive Summary

Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event.

  • AliExpress announced a series of wide-ranging initiatives to boost this year’s sales during Double 11, including extensive pre-sale activities, enhanced language support on its website and extending it by a day.
  • The Indonesian Government will take part in this year’s Double 11and two videos featuring Indonesia’s President Joko Widodo will be broadcast at the event’s gala show.
  • Alibaba will merge its food delivery service with restaurant review and lifestyle unit Koubei to establish a local service company with the aim of making urban life “better and more convenient.”

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