US CPG Sales Tracker: A Growing Divide Between Essential and Discretionary Spending
12 minutes

US CPG Sales Tracker: A Growing Divide Between Essential and Discretionary Spending

Insight Report
Primary Analyst:
Prerana P Kotian
Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
12 minutes

Reasons to Read

Discover the latest data-driven insights into slowing CPG growth, shifting consumer priorities and the widening divide between essential and discretionary spending. ‌

Read this report to discover answers to these and other questions:

  • Why did CPG sales growth moderate across online, in-store and total channels during the latest reporting period? ‌
  • How are changing consumer spending patterns affecting performance across food & beverages, health & beauty and general merchandise & household essentials?
  • What does the continued strength of essential and replenishment-driven categories, including non-alcoholic beverages and household essentials, reveal about current consumer priorities?
  • Why does health & beauty continue to generate the strongest overall sales growth among the major CPG departments and which categories are driving its resilience?
  • What do the latest results suggest about the growing divide between essential and discretionary spending, and what are the implications for brands and retailers seeking to drive future growth?

Companies mentioned in this report include: Amazon, Walmart, e.l.f. Beauty, Estée Lauder, Bath & Body Works, Walgreen Co., CVS Health, Rite Aid, Saks Global, L’Oréal, The Ordinary, Macy’s and Coty.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

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