Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has now become the world’s biggest 24-hour online sale. This report series covers the various shopping festivals and developments in New Retail that have already happened or will take place till this event.
- Alibaba’s most recent shopping event was 9.9 Mega Sale held September 9–10. During the promotion period, US supermarket chain Kroger offered customers a variety of products in healthcare, personal care, and mother-and-child care categories, along with cold pressed oil and nuts.
- During this sales period, Kroger offered various vouchers that encouraged customers to shop more. For instance, customers could get ¥20 off on orders above ¥119. Kroger also offered tax–free shopping and free delivery.
- LVMH-owned wine and spirits specialist Moët Hennessy and Alibaba are exploring opportunities in New Retail. Moët Hennessy will leverage Alibaba’s ecosystem and sell products across Alibaba’s retail platforms: Tmall, Tmall’s Luxury Pavilion and Hema supermarkets.
Countdown to 11.11
Since its launch in 2009, Double 11 has become synonymous with online shopping festivals in China. It has also led to the launch of many other shopping festivals, such as 6.18 Shopping Festival held June 1–18 and 8.8 Members Festival on August 8.
These events are listed in Figure 1 below.
9.9 Mega Sale
This week, 9.9 Mega Sale ran September 9–10 on Alibaba’s Tmall. During the promotion period, US supermarket chain Kroger offered customers a variety of products in healthcare, personal care, and mother-and-child care categories, along with cold pressed oil and nuts. These products were from Kroger-owned brands including Kroger, Simple Truth, and Private Selection.
9.9 Global Wine and Spirits Festival
Tmall hosted Alibaba’s third annual 9.9 Global Wine and Spirits Festival on September 9–10. During the festival, Wine Australia’s flagship store showcased a wide range of popular Australian wine brands from Treasury Wine Estates, Casella Family Brands, Pernod Ricard Winemakers and ASC Fine Wines Limited. Tmall said it will add more country pavilions and help international wine brands enter Chinese markets.
What’s New in New Retail?
Moët Hennessy, Alibaba to Explore “New Retail” Opportunities
LVMH-owned wine and spirits specialist Moët Hennessy and Alibaba are exploring opportunities in New Retail. Moët Hennessy will roll out online-to-offline initiatives to draw in more young Chinese consumers.
Together with Alibaba, Moët Hennessy will adopt several New Retail features:
- Leverage Alibaba’s ecosystem: Moët Hennessy will offer exclusive benefits and shopping privileges for some of its newest products in China to customers across Alibaba’s retail platforms: Tmall, Tmall’s Luxury Pavilion and Hema supermarkets.
- Data analytics: Moët Hennessy will be able to access Alibaba’s database to gain better insights of consumer profile and preferences. The company will also design online initiatives for new product launch and brand events.
Investments and Acquisitions in New Retail
Chinese majors—Alibaba, Tencent and JD.com—have invested in properties to expand their New Retail capacity. These investments range from logistics firms and online marketplaces, to brick-and-mortar stores. Listed in the following table are recent investments of and acquisitions by these companies, including investment date, investee, type of industry, and funding details, wherever available.