Insight ReportPrime Day Turns 10 in India: Amazon Doubles Down on Value, Speed and AI Abhinav Tagore, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research July 1, 2026 Reasons to ReadDiscover how Amazon is using Prime Day 2026 to strengthen its competitive position in India’s evolving e-commerce market. Read this report to discover answers to these and other questions: How is a more value-conscious consumer environment shaping Amazon’s Prime Day 2026 strategy? Why is Amazon expanding Amazon Now ahead of Prime Day, and what does it mean for India’s quick-commerce market? How is Amazon embedding AI across consumer and seller touchpoints, and what are the implications for brands and retailers? Data in this report include: India e-retail GMV forecasts; India retail inflation (CPI) trends; India quick-commerce GMV forecasts. Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
