Insight ReportNYC Weighs Down the Shipt with Additional Delivery Fees John Harmon, CFA, Managing Director of Technology Research July 1, 2026 Reasons to ReadDiscover how new NYC delivery fees could reshape demand for Shipt, Target and competing delivery platforms. Read this report to discover answers to these and other questions: How will Shipt’s new $2.99 NYC delivery fee affect the cost of delivery orders and price-conscious consumer demand? Why does Shipt still appear to operate separately from Target’s broader same-day delivery ecosystem? Companies mentioned in this report include: Target, Shipt, DoorDash, Instacart, Maplebear, Zippia, Stop & Shop, CVS, Family Markets and Morton Williams. Data in this report include: Shipt customer fee notifications; NYC delivery-worker wage and fee benchmarks; delivery-order fee breakdowns; Shipt retailer, category and promotion examples. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 27: US Retail Faces HeadwindsUS CPG: Why Unit Growth Has Stalled—and the Industry’s Path ForwardHoliday 2025 Survey Insights: Shopping Peak Nears as Two-Thirds Are Buying for the HolidaysConnected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025
