Insight Reports 8 minutes PremiumSingles’ Day 2022: Immersive Virtual Experiences Boost Engagement Coresight Research November 18, 2022 Table of ContentsIntroduction Market Scale and Opportunity Singles’ Day Immersive Virtual Initiatives: Coresight Research Analysis Alibaba JD.com Brand Case Studies What We Think What's InsideAs part of our Singles’ Day 2022 coverage, we discuss virtually immersive experiences that debuted during the global online shopping festival, including several metaverse launches. Data in this report include: The value of China’s current metaverse-related output The total number of digital pieces released by luxury brands on Tmall Luxury Pavilion How many brands participated in Alibaba’s extended reality (XR) marketplace Companies mentioned in this report include: Alibaba, Haier, JD.com, Maybelline and Vacheron Constantin Other relevant research: Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth Click here to read all Coresight Research Singles’ Day coverage from this year and years prior This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
