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Singles’ Day 2022: Immersive Virtual Experiences Boost Engagement

What's Inside

As part of our Singles’ Day 2022 coverage, we discuss virtually immersive experiences that debuted during the global online shopping festival, including several metaverse launches.

Data in this report include:

  • The value of China’s current metaverse-related output
  • The total number of digital pieces released by luxury brands on Tmall Luxury Pavilion
  • How many brands participated in Alibaba’s extended reality (XR) marketplace

Companies mentioned in this report include: Alibaba, Haier,, Maybelline and Vacheron Constantin

 Other relevant research: 

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