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Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping

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Coresight Research

What's Inside

In our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date.

Data in this report are:

  • Alibaba and JD.com Singles’ Day gross merchandise value (GMV) from 2018 to 2022 (estimated)

Companies mentioned in this report include: Alibaba, Celine, Douyin, JD.com and Kuaishou

Other relevant research:

Click here to read all Coresight Research Singles’ Day coverage from this year and years prior

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