China Consumer Tracker: Renewed Spending Caution—Plus 2023 Travel Plans

What's Inside

The Coresight Research biweekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this report, we present findings from our survey conducted on February 6, 2023, with the survey period covering the Chinese New Year public holiday. In addition to our regular questions, our latest survey also asked respondents about their international travel plans over the next 12 months, as China relaxed its restrictions on overseas tourism in early February 2023.

Data in this report are:

• What products consumers have bought in-store and online in the last two weeks
• Avoidance of public places, by type of public place—latest data and two-week PPT changes
• Activities that consumers have done in the past two weeks
• Expectations for economic conditions and personal finances in the next 12 months
• Consumers’ travel preferences and plans—whether consumers are worried about contracting Covid-19, how Covid-19 has impacted travel preferences, and international travel plans in 2023

Other relevant research:

• Chinese New Year 2023 Review: Early Signs of Consumption Recovery Appear
• Read the full series of China Consumer Tracker reports
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce