Event Coverage 8 minutes PremiumAlibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth Coresight Research November 9, 2022 Table of ContentsIntroduction Alibaba Singles’ Day 2022 Initiatives: Coresight Research Analysis Alibaba Leverages Technology and Data to Support Merchants Alibaba Encourages Merchants to Focus on Loyalty to Drive Transaction Volume What We Think What's InsideAlibaba’s 2022 11.11 Global Shopping Festival (also known as Singles’ Day) festivities include several initiatives to increase engagement and raise awareness about its 11.11 offerings. This report covers several of these initiatives, including the 11.11 Media Briefing and a livestream event held at Woodbury Commons. Data in this report include: Early viewership estimation for Tmall Global’s 11.11 pop-up studio livestream at Woodbury Commons Alibaba’s forecasts for merchant and consumer participation for Singles’ Day 2022 The size of China’s supplement and pet markets Companies mentioned in this report include: Alibaba, Coach, L’Oréal, NIKE, Mars Wrigley and Procter & Gamble Other relevant research: One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11 Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events Read our company profile for Alibaba This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
