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One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty

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Coresight Research

What's Inside

The 2022 iteration of the world’s largest online shopping festival, Singles’ Day (also known as 11.11), is just one week away. We discuss the major e-commerce and social media platforms participating in this year’s event.

Data in this report are:

  • GMV of major platforms during the Singles’ Day 2021 festival

Companies mentioned in this report include: Alibaba, Douyin, the Estée Lauder Companies, JD.com and Kuaishou

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