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One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty


What's Inside

The 2022 iteration of the world’s largest online shopping festival, Singles’ Day (also known as 11.11), is just one week away. We discuss the major e-commerce and social media platforms participating in this year’s event.

Data in this report are:

  • GMV of major platforms during the Singles’ Day 2021 festival

Companies mentioned in this report include: Alibaba, Douyin, the Estée Lauder Companies, and Kuaishou

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