One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11

What's Inside

The world’s largest online shopping festival, Singles’ Day (also known as 11.11), is one month away. As part of our countdown to Singles’ Day 2022, we present various major e-commerce platforms’ plans for this year’s festival and discuss how Singles Day 2022 will differ from previous years, particularly in regard to the influence of short-video platforms, such as Douyin and Kuaishou.

Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events.