Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products

What's Inside

As part of our Singles’ Day 2022 coverage, we discuss new products, entrants and trends that emerged during this year’s festival—specifically those that surfaced on the platforms of Alibaba and JD.com—and how they tie into ongoing retail themes in China. 

Data in this report include:

• The number of new luxury products launched on Alibaba’s platforms during Singles’ Day 2022
• The percentage of consumers that expressed a “strong interest” in new offerings on JD.com during this year’s Singles’ Day festival
• The transactional volume increase of LVMH Group on JD.com during Singles’ Day 2022 

Companies mentioned in this report include: Adidas, Alibaba, JD.com, LVMH and Michael Kors

Other relevant research: 

• Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping
•  Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth
• One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty

Click here to read all Coresight Research Singles’ Day coverage from this year and years prior