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Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products

What's Inside

As part of our Singles’ Day 2022 coverage, we discuss new products, entrants and trends that emerged during this year’s festival—specifically those that surfaced on the platforms of Alibaba and—and how they tie into ongoing retail themes in China. 

Data in this report include:

  • The number of new luxury products launched on Alibaba’s platforms during Singles’ Day 2022
  • The percentage of consumers that expressed a “strong interest” in new offerings on during this year’s Singles’ Day festival
  • The transactional volume increase of LVMH Group on during Singles’ Day 2022 

Companies mentioned in this report include: Adidas, Alibaba,, LVMH and Michael Kors

Other relevant research: 

Click here to read all Coresight Research Singles’ Day coverage from this year and years prior

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