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Data Dive: How Many Grocery-Store SKUs Are KVIs?

What's Inside

Amid still highly elevated food-price inflation in the US, we consider new Coresight Research data on how many grocery store products US consumers claim to know the prices of in advance of shopping.

We also look beyond the US to the battle between major grocery retailers and hard discounters in the UK.

This report is part of our Data Dive series, in which each report offers an essential briefing on topical, need-to-know data.

Data in this report include proprietary survey findings on the following:

  • How many items grocery shoppers know the usual price for before arriving at the store—plus breakdowns by household income and age
  • The grocery product categories that shoppers most know the usual prices for before arriving at the store

Companies mentioned in this report include: Aldi, Lidl, Sainsbury’s, Target, Tesco, Walmart, Whole Foods

Other relevant research:

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