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Data Dive: The Grocery-Store Categories Where US Shoppers Are Cutting Purchases the Most

What's Inside

With US shoppers cutting their unit purchases in grocery retail and adjacent sectors, we assess the CPG (consumer packaged goods)/grocery-store categories where unit declines are the steepest. We also summarize reported metrics and commentary on volumes from selected major CPG brand owners.

This report is part of our Data Dive series, in which each report offers an essential briefing on topical, need-to-know data.

Data in this report are:

  • US food retailers’ CPI, value sales and CPG unit sales—year-over-year change and PPT difference, January 2022–January 2023
  • US food retailers—20 categories seeing the deepest unit sales declines in 13-week periods
  • US food, drug, convenience and mass retailers—20 categories seeing the deepest unit sales declines in in 13-week periods

Companies mentioned in this report are: Clorox, Colgate-Palmolive, Haleon, Kimberly-Clark, Kroger, Procter & Gamble, Reckitt, Unilever

Other relevant research:

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