Insight Report 9 minutes PremiumData Dive: The Grocery-Store Categories Where US Shoppers Are Cutting Purchases the Most John Mercer, Head of Global Research and Managing Director of Data-Driven Research March 7, 2023 What's InsideWith US shoppers cutting their unit purchases in grocery retail and adjacent sectors, we assess the CPG (consumer packaged goods)/grocery-store categories where unit declines are the steepest. We also summarize reported metrics and commentary on volumes from selected major CPG brand owners. This report is part of our Data Dive series, in which each report offers an essential briefing on topical, need-to-know data. Data in this report are: US food retailers’ CPI, value sales and CPG unit sales—year-over-year change and PPT difference, January 2022–January 2023 US food retailers—20 categories seeing the deepest unit sales declines in 13-week periods US food, drug, convenience and mass retailers—20 categories seeing the deepest unit sales declines in in 13-week periods Companies mentioned in this report are: Clorox, Colgate-Palmolive, Haleon, Kimberly-Clark, Kroger, Procter & Gamble, Reckitt, Unilever Other relevant research: Market Outlook: US CPG—Growth Led by Price Hikes Amid Macroeconomic Volatility The Coresight Research x IRI US CPG Sales Tracker provides data-driven insights into online sales trends in the US CPG industry. All Coresight Research coverage of the CPG sector and food and grocery retail The previous report in our Data Dive series, Mapping Bed Bath & Beyond Store Closures—States Impacted and Retailers Likely To Benefit This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Retail Media Networks Present a Challenging but Highly Rewarding OpportunityFlipkart Big Billion Days 2023: Wrap-Up—Value, Technology and Convenience Take the LeadUS Store Tracker Extra, October 2023: Retailers To Open 86 Million Square Feet of Retail Space This YearHealthcare—2024 Shopper Outlook: Insights Presented at the Drug Store News Industry Issues Summit 2023