Insight Report 9 minutes PremiumSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 What's InsideWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Lowest In-Store Sales Growth Rate in Two YearsE-Commerce Outlook: US Department Stores—Digital Slows as Consumers Shop in StoresDecember 2023 Monthly Consumer Update: US, UK and ChinaInnovator Matrix: Workforce Management
