Insight Report 9 minutes PremiumSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 What's InsideWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 6: US Consumer and Retail FocusAnalyst Corner: Constrained Consumers Could Soon “Get to the Goods” Again—Evolving In-Store Loss Prevention, with John HarmonOnline Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2025, Week 1: Big Lots Set to Keep Some Stores Open in 2025
