Insight Report 9 minutes PremiumSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 What's InsideWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: US Dresswear Retailing: Sales To Dwindle in 2023 as Pent-Up Demand FadesData Dive: The Grocery-Store Categories Where US Shoppers Are Cutting Purchases the MostKey Retail-Tech Themes at NRF 2023: Retail’s Big Show—Loss Prevention, Forecasting, Personalization and Associate EnablementNRF 2023 Insights Sharing Webinar
