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Coresight Research Countdown to 11.11 Series, #9: Kitchen Appliances Mega Sale; AlipayHK Unstaffed Store

Executive Summary

Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has now become the world’s biggest 24-hour online sale. This report series covers the various shopping festivals and developments in New Retail that have already happened or will take place till this event.

  • Alibaba’s most recent shopping event was the Kitchen Appliances Mega Sale held September 20–22. During the promotion period, many brands participated, including Haier, Midea, Supor, Panasonic and Philips.
  • At this mega sale, a wide range of kitchen appliances was sold at steep discounts. A Midea microwave, for instance, was sold at a discount of 76%.
  • Alibaba’s affiliate Ant Financial has collaborated with mall operator Sino Group to explore New Retail opportunities. Ant Financial’s AlipayHK has opened an unstaffed pop-up store in Hong Kong where customers’ shopping experience is simplified by using smile recognition and radio frequency identification (RFID) technologies. The store is called AlipayHK Next Store.
  • Customers enter AlipayHK Next Store using smile recognition technology and complete their shopping journey by automatically scanning and paying for purchased items using radio frequency identification (RFID) technology.

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