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Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to China


What's Inside

November 11 marks the Chinese shopping festival known as Singles’ Day. As part of our comprehensive series of reports covering this retail holiday, we assess the success of US and international brands in penetrating the Chinese market.

We discuss a number of factors that may be impacting the exposure of these brands:

  • The success of indigenous brands
  • Digital marketing strategies
  • Physical presence in China

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.

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