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Unleashing the Power of Retail Media with First-Party Data and Location Analytics

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What's Inside

The retail media market in the US is experiencing remarkable growth, with a projected year-over-year increase of 19.8% set to see this thriving market total $51.9 billion in 2023, Coresight Research estimates. To seize this opportunity, retail companies must optimize their retail media network (RMN) programs and advertising effectiveness by developing accurate shopper profiles and leveraging localized insights at the store level.

In this comprehensive free report, sponsored by Placer.ai, a leading provider of location intelligence and analytics, we delve into the importance of combining first- and third-party data and insights to strengthen retail media offerings.

We explore:

  • The size and growth of the thriving US retail media market
  • Amazon’s remarkable global revenue growth from its advertising services business
  • The continuing relevance of the offline shopping journey
  • Localizing advertising efforts to address target customer demographics
  • Product differentiation as the key to success

Companies mentioned in this research report include: Amazon, Costco, Dior, Kroger, Louis Vuitton, Target, Versace, Walgreens, Walmart

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