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Retail-Tech Landscape: Retail Media

What's Inside

Retail media is a key advertising channel, providing retailers with a new revenue stream and marketers with a valuable opportunity to reach consumers.

We highlight key industry trends in retail media and present selected companies globally whose technology solutions are helping retailers to build and optimize their retail media capabilities.

Categories covered in this landscape are:

  • Digital marketing platforms
  • In-store advertising
  • Marketing personalization platforms
  • Retail analytics
  • Experiential technologies
  • Retail media accelerators

Companies mentioned in this report include: AdAdapted, Aki Technologies, Banyan, Firework, Obsess, Octane AI,,, RetargetLinks, Swiftly

Our landscape infographic summarizes the companies outlined in this report.

Other relevant research:

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