The Evolution of Retail Media: Five Trends To Watch

What's Inside

Faced with ever-increasing competition and the slimmer margins that tend to come with expanded online sales, more retailers are turning to retail media (i.e., retail advertising) to capitalize on burgeoning shopper data and create new revenue streams. We discuss the key drivers fueling the growth of the retail media industry and identify five key trends that we will watch in 2022 and beyond.

Our analysis and insights cover the following:

• Retail media networks
• The value of strategic partnerships
• Personalized promotions
• In-store digital advertising

This free report is sponsored by NielsenIQ, a provider of omnichannel measurements. We detail the company and its Retail Media Intelligence platform, Activate, in this report.

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