Insight Report 9 minutes PremiumSingles’ Day 2020: Analyzing New Products Coresight Research November 17, 2020 What's InsideSingles’ Day presents an opportunity for new product launches, to help brands drive consumer excitement and boost sales. In this report, we discuss Tmall Hey Box—the dedicated portal for consumers to discover new products on Alibaba’s e-commerce platform—and we take a look at some of the new product strategies that brands employed on Tmall during this year’s 11.11 shopping festival: Crossover products (brand mashups) Exclusive and limited-edition products Value gift sets (product bundling) We highlight new product offerings from selected brands in the beauty market—including Caudalie, Lancôme, L’Occitane, Olay, The History of Whoo—as well as others, such as Burberry, Golden Goose, Kate Spade and Tory Burch. We present the implications for brands and retailers, with learnings that can be applied to the China market and shopping festivals in particular, as well as to year-round sales strategies. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Chinese New Year 2023 Preview: Travel Boost Expected as Government Lifts Zero-Covid PolicyAugust 2023 Leading Indicators of US Retail Sales: Consumer Sentiment Falls Month Over Month Amid Inflation ResurgenceRealty Income Begins 2023 with Portfolio ExpansionEarnings Insights 4Q22, Week 6: Burlington, Dollar Tree, Kroger and Urban Outfitters Post Strong Sales Growth; Carter’s, Kohl’s, Lowe’s and Qurate Retail See Sales Decline