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Chinese New Year 2023 Preview: Travel Boost Expected as Government Lifts Zero-Covid Policy

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What's Inside

During the Chinese New Year, the largest annual holiday in China, citizens celebrate by returning to their hometowns and exchanging gifts. On the back of the reversal China’s strict Zero-Covid policy, we analyze the prospects for retailers during Chinese New Year 2023.

Data in this report include:

  • Chinese New Year domestic tourism revenue for 2018 through 2022
  • Retail and food service sales in China during the Chinese New Year from 2011 through 2022
  • The number of passengers undertaking trips during Chinese New Year from 2018 through 2022 

Companies mentioned in this report include: Bang & Olufen, Burberry, Dolce & Gabbana, L’Oreal and Maybelline

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