Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 10 minutes Premium

Chinese New Year 2023 Preview: Travel Boost Expected as Government Lifts Zero-Covid Policy


What's Inside

During the Chinese New Year, the largest annual holiday in China, citizens celebrate by returning to their hometowns and exchanging gifts. On the back of the reversal China’s strict Zero-Covid policy, we analyze the prospects for retailers during Chinese New Year 2023.

Data in this report include:

  • Chinese New Year domestic tourism revenue for 2018 through 2022
  • Retail and food service sales in China during the Chinese New Year from 2011 through 2022
  • The number of passengers undertaking trips during Chinese New Year from 2018 through 2022 

Companies mentioned in this report include: Bang & Olufen, Burberry, Dolce & Gabbana, L’Oreal and Maybelline

Other relevant research: 

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in: