Insight Report 8 minutes Premium

Chinese New Year 2022 Review: Increased Travel and Winter Olympics Boost Retail Sales—But Underlying Weak Trajectory Likely Unchanged

What's Inside

The 2022 Chinese New Year holiday lasted from January 31 to February 6. We review the holiday, covering the following key topics:

  • Travel
  • Winter Olympics—including Covid-19 restrictions and sportswear demand
  • Duty-free shopping
  • Improved logistics for remote gifting and food & beverage retail
  • Popular gift products

Read our preview of the Chinese New Year retail opportunity.

Read our flagship yearly report on Chinese e-commerce trends here

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