Chinese New Year 2022 Preview: Retail, Travel and Tiger-Themed Products

What's Inside

Chinese New Year is the single most important holiday of the year in Chinese culture. Our preview report looks at what to expect from this annual retail opportunity, covering the following key areas:

• Predictions of travel within China
• The implications of consumer travel for retail spending
• Themed product launches from luxury brands

Read our flagship yearly report on Chinese e-commerce trends here.