Deep Dive 14 minutes Premium2022 China E-Commerce Trends: Opportunities Under Pressure Coresight Research December 16, 2021 What's InsideThe giants of China’s highly platformized $2 trillion e-commerce sector are facing increased regulatory pressures. We see these pressures opening up opportunities for a more diverse online retail channel characterized by a multiplicity of players and sub-channels. In this report, we outline 10 trends for Chinese e-commerce in 2022 and discuss how brands and retailers that are targeting the China market could capitalize on the changes we expect to see over the course of the year. We cover key topics such as alternative retail, mini-program ecosystems, livestreaming, short-video platforms, C2M, luxury e-commerce and more. For more on key retail trends in 2022, read our 2022 Retail and Technology Outlook and our 2022 Global Retail Trends report. Contents (Click to navigate) What’s the Story? 2022 China E-Commerce Trends A Tighter Regulatory Environment Is Set To Spur Shifts in Focus and Create Pockets of Opportunity “Alt. Retail” Will Gain Traction Walled Gardens Will Crumble—but Mini Programs’ Ecosystems Will Retain Their Power Livestreaming Will Go from Strength to Strength Short-Video Platforms Will Provide Greater Competition to E-Commerce Platforms Private Traffic Will Deepen Brands’ Connection with Customers More Players Compete in Rapid Delivery C2M Will Grow Further Luxury E-Commerce Will Be Supported by a Permanent Repatriation of Spend We Will See a Stronger Lower-Tier Focus in E-Commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Insights Video: Retail Shrink and Loss-Prevention MethodsCES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of InnovationInternational Apparel Retailers in India: Opportunities in an Evolving, High-Growth MarketRetail-Related Activities Tick Down: China Consumer Tracker