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Amazon Apparel US Consumer Survey 2024—Infographic: Amazon Regains Its Spot as America’s Most-Shopped Clothing and Footwear Retailer

What's Inside

Coresight Research estimates that Amazon sold over $56 billion in clothing, footwear and apparel accessories in the US in 2023—over 70% more than its nearest competitor.

We present highlights from our seventh annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on

In this infographic, we answer three key questions:

  • How popular is among apparel shoppers?
  • Does Prime membership influence apparel shopping?
  • Why do apparel shoppers buy from Amazon?

Proprietary survey data in this infographic include:

  • Proportions of US shoppers who have bought and expect to buy apparel from, 2018–2024
  • Change in apparel spending on by Amazon apparel shoppers compared to one year earlier, 2020–2024
  • Proportion of US apparel shoppers who made an apparel purchase—breakdown by Prime membership status, 2024
  • Apparel shoppers’ reasons for shopping on, 2024

Other relevant research:

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