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Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus

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Coresight Research

What's Inside

Singles’ Day, which began as a festival of young Chinese people celebrating their pride in being single, has become the world’s largest 24-hour online shopping event in terms of gross merchandise volume. Alibaba is the major players in the 11.11 Global Shopping Festival, although JD.com has been growing its presence in the event year over year.

With six months to go until Singles’ Day 2020, brands and retailers looking to participate in the event should start to plan now: We outline the actions that they can take to get ready for the shopping festival.

We cover the following key content:

  • The opportunity that Singles’ Day presents, particularly this year as the impacts of the coronavirus have hit retail hard
  • Key calendar dates in the lead-up to Singles’ Day 2020
  • The popularity of livestreaming and short-video apps (such as TikTok) among Chinese consumers, and the potential of these as sales channels
  • A detailed look at the GMV of the 11.11 Global Shopping Festival over the years—and how this compares to major US shopping holidays such as Amazon Prime Day and Black Friday

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.

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