Insight Report 10 minutes Premium

Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know

What's Inside

Singles’ Day, the largest online shopping festival in the world, is just three months away! As live video has become an increasingly popular shopping channel among Chinese consumers, we look at the latest trends in livestreaming e-commerce to inform brands’ and retailers’ Singles’ Day 2023 preparations.

Data in this report include:

  • Coresight Research estimates on the size of the livestreaming e-commerce market in China, 2023E–2027E

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Apple, Douyin, Little Red Book, Meituan, WeChat

Other relevant research:

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.