Insight Report 10 minutes PremiumCountdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know Echo Gong, Senior Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research August 11, 2023 What's InsideSingles’ Day, the largest online shopping festival in the world, is just three months away! As live video has become an increasingly popular shopping channel among Chinese consumers, we look at the latest trends in livestreaming e-commerce to inform brands’ and retailers’ Singles’ Day 2023 preparations. Data in this report include: Coresight Research estimates on the size of the livestreaming e-commerce market in China, 2023E–2027E Companies mentioned in this report include: Alibaba (Taobao/Tmall), Apple, Douyin, Little Red Book, Meituan, WeChat Other relevant research: Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival All Coresight Research coverage of Singles’ Day in 2023 and prior years Retail 2023: 10 Trends in China E-Commerce All Coresight Research coverage of China retail and livestreaming e-commerce This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: March 2023 US Housing Market Indicators: All Home Sales See a Sudden Monthly RiseCountdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping FestivalShoptalk 2023 “Shark Reef” Startup Pitch Competition: Recap—12 Innovators, Two WinnersMarket Outlook: US Foodservice—Value Initiatives Take Center Stage Amid Waning Consumer Traffic
